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Case Study: Rosedale Gardens Suite Hotel
Case Study: Conversion Sales Program
Case Study: Genesis Club and Residence Tower
Case Study: Cosmo Plaza
Success Case Study - Cosmo Plaza
The Challenge: A developer had completed a three-story commercial
shopping centre in Richmond, the fastest growing suburb in the BC Lower Mainland.
The pre-sales and leasing of the entire shopping centre were slow. The developer was
unable to sell or lease any part of the second floor space which consisted of a 22-unit
food court. What was wrong? A solution to sell out or lease out the remaining units
was needed - and quickly.
The Solution: EWA recommended that the food court be removed and the
entire second floor be changed back to office and retail use. A distinctively unique
marketing campaign targeted to business operators and investors was launched. The
result? Within one year the balance of Cosmo Plaza was sold and leased.
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